What Is Facebook Pixel?

The Facebook Pixel is a handy tool offered by Facebook which lets you monitor and track the actions taken by your visitors that come through From giving you detailed analytics, retargeting previous visitors, and optimizing your campaigns on Facebook according to the visitors’ actions, to tracking the conversion rates on Shopify - it takes a lot off your hands.

An example of how Facebook Pixel works is that if a potential shopper adds a few products in their shopping cart and later abandons them, Facebook Pixel can show ads for the abandoned items from their cart that can be displayed next time when they view a Facebook ad.

Should You Use Facebook Pixel?

Now that you know what Facebook Pixel is, should you use it? The answer is, absolutely.

There are plenty of good things that can come out of using Facebook Pixel and just to name a few, here are 5 reasons why you should use Facebook Pixel:

1. Tracking Conversions: Facebook Pixel lets you track conversions efficiently by adding event tracking to your website. This helps you monitor your website conversions through the Facebook ads. Events that you can monitor include, purchases, page views, add to cart, leads, and complete registration. ****
2. Setting Custom Audiences: Once you have Facebook Pixel installed on your site and event tracking enabled, you will have new features such as creating custom audiences for your campaigns. Along with targeting the people that visit your site, you can aim for people that visit a certain page, spend a specific amount of time, or your past buyers. Go to the business manager and check out the Audience tab to see what new audiences you can target.
3. Optimizing Ads: By using the Facebook Pixel, you can optimize your ads for specific actions. This means, you can create ads optimized to target people that are sure to perform a certain action. You can optimize your ads for leads, purchases, page views, and a lot more.
4. Lookalike Audiences: Anyone running Facebook ads has had their go with custom audiences, but there’s a much more amazing tool offered by Facebook Pixel; Lookalike audiences. These are the audiences that Facebook comes up with which are very similar to the custom audiences created by you. These can be based upon a vast range of interests, locations, or age and more. You can create audiences similar to people that click your ads, people that visit your site, or even past buyers.
5. Retargeting: A lot of people always wonder how Facebook shows you an ad for some product that you just saw online. That’s no sorcery, it’s called retargeting. If you have Facebook Pixel installed on your website, you will be able to use this retargeting feature on your Facebook ads and let people see ads for your products if they come across your site or any post.

How to Add Your Facebook Pixel to Shopify

Now that you know how cool it is, let’s go on ahead and create your Facebook Pixel ID.

Step 1: Create a Facebook Pixel

• The first thing you need to do is to navigate to the Facebook Business Manager.
• On the top left corner, you will see a hamburger menu. Select that, and click on the “All Tools” option.
• Right under the “Measure and Report” option you will see “Pixels”.
• Once you click on it you will be shown your Facebook Pixel ID, voila.

But if you see something like this, it means you have tried to create an ID in the past but somehow it didn’t get set up to your website. It can happen to anyone, so don’t worry. There are ways through which you can fix this issue pretty easily.

In this case, you have 3 options:

1. Get a developer to fix this for you
2. Use a Tag or Integration Manager
3. Or, manually install the code yourself

The easiest way to get around this is to use the Tag Manager.

So, what you have to do is:

• Click on the Tag Manager
• From all the options you can see on the next page, click Shopify
• The next window should have your Facebook Pixel ID.

Step 2. Add the Facebook Pixel to Your Website

For this easy step, you have to:

• Go to the “Preferences” option on your Shopify store.
• Go down, where you can spot the option for “Facebook Pixel ID”
• Here you simply have to paste your Facebook Pixel ID to get things going.

Step 3. Confirm Your Facebook Pixel is Working

Congrats, your Facebook Pixel is up and running - but let’s confirm that first. To do so:

• Go to the Facebook Business Manager as instructed in the first step.
• Select “Pixel” from the dropdown menu.
• There you can see the “Active” status with a little green dot.

If you don’t see the “Active” option, there’s nothing to worry about. It can take about 20 minutes for it to show up.

Everything is ready and set, time to get building up the profits ! Once you get a hang of Facebook ads and knowing every trick of Facebook Pixels, making profits would take the slightest of efforts.

How Can AdInterestPro Help Your Facebook Ad Experience?

All of the features mentioned above come from just one Facebook tool. So, what if you had access to all of them?

AdInterestPro gets you exactly that. By bringing you the best out of Facebook ads, AdInterestPro gives you thousands of hidden interests to target and shows you the most detailed statistics that every Facebook Ads marketer yearns for.

Get ahead of the game today by checking out all of our amazing features that are sure to help you refine your Facebook Ad campaigns and bring the best results, with the least efforts.