How to Get Audience Insights on Facebook With Adinterestpro

Here is your quick guide on how to use AdinterestPro to gain audience insights on Facebook. By the end, you’ll find 1000s of hidden Facebook interests and learn how to make the perfect Facebook audience.

Find Your Facebook Target Interests

Once you have logged in, you will find yourself on the search tab. Here you can start building your Facebook audience.

For this example, let’s own an E-commerce store that sells athletic women’s apparel. Now brainstorm a few Facebook interests that would match your target niche.

Here’s our example list that’s broken up in groups:

Activities:

• Fitness
• Zumba
• Running
• Crossfit

Similar brands:

• Lululemon
• Gymshark
• Nike

Similar interests:

• Gym
• MyFitnesspal
• Fitbit

PRO TIP:

Need help finding more ideas? Think of similar interests. Like TV shows, magazines, websites, and influencers that your target audience would like.

Once you have created a list, pick one of the target interests and search it. Any results will pop up below. You can see a list of results found, how relevant the interests are and how big the audience is.

Building Your Facebook Audience

Now you have a list of Facebook targeting interests, you can start building your audience. Click the interest you’re wanting and it will be added to the selection box.

Want to remove an interest? You can remove an interest by clicking the “X” beside the selected interest or by clicking the interest again in the results.

Unsure of what an interest is? In the results, you can click the “G” beside the interest and it will be searched in google.

Looking for more options? Click one of the suggested keywords to expand your search. The suggested interests will be highlighted to show which interest it came from.

PRO TIP:

Not finding enough results? Try removing additional words from your search and stick to the main keyword. For example instead of “Women’s Health” search “Health”. Once you get to the ads manager, you can then refine your targeting by only targeting women.

Using Your Facebook Targeting

Cool now that you have built your audience, you can now use it with your Facebook ads.

Click the yellow copy button beside your selection and your Facebook interests will be copied.

Head to your Facebook ads manager and create an adset. Scroll down to detailed targeting and paste your new Facebook audience in the search bar. Viola! A new audience has been made. You can now continue to create your Facebook ads and test your new Facebook targeting.

Saving Your Facebook Targeting

If you’re wanting to save your Facebook interests for later, you have two options located below the Copy Button.

Text Document:

By clicking the ‘Download Text” button it will let you download your list as a text document.

CSV:

By clicking the “Download CSV” button it will let you download your list as a CSV.

In conclusion

You have now gained audience insights on Facebook using AdinterestPro.

You can continue searching for target interests and build new Facebook audiences.

If you’re looking for more ways to target your facebook ads, here are 6 ways to find your target audience on Facebook.