For your Facebook Ads campaign to have a high return on investment (ROI), you’ve got to show it to the right people. Just posting ads on Facebook doesn’t assure you results, you need to have a perfect target audience. Ask any advertiser, and they will tell you that the benefits of targeting the appropriate audience on Facebook are exceptional.

Do you know how to use Facebook ad tools to get the right target audience?

If you don’t, or if you wish to learn more, I have some marvelous news for you. Here are 6 Ways to get your target audience on Facebook that work great in 2020.

Dig in.

6 Proven Techniques to Build Target Facebook Audiences You Can Be Proud of in 2020

Use these proven tips to create the finest audiences for Facebook ads targeting

#1 Use Search Tools for Interests Research

When you’re starting your business from scratch, you’ve got no custom audiences on Facebook, no previous website visitors, newsletter leads, or saved databases. How do you go about finding a target audience? Here are our three ways you do it.

First, start with a Facebook search to get information on potential customers interests that you can use to build customer segments. E.g., If you need information on similar brands in the Crypto-currency market industry, just type “pages similar to Coinbase” (without quotes) on the Facebook search bar. You will get closely related results that show you what’s popular, save those interests. You will utilize them to create your Custom Audiences.

That’s not all.

Go a step further and explore some ‘liked’ interests by the brands to get other example interests. Cool, huh? Save the report in your persona table.

Second, you’re not confined to Facebook search. Head over to Amazon. Searching for “hardware crypto wallets” gives you some results relating to the top cryptocurrency brands. Go back to Facebook search and look for them (The brand name is now a new interest, you’ll be targeting all those users who have liked them). You can even apply the same to other search engines such as Google and Bing.

Last, find sources that your potential customers frequently visit to get their cryptocurrency information and news from. These could be influencers, trading blogs, and other online media. Remember, each media outlet has its type of specific audience, e.g.

· Techradar–General technology topics, e.g., Blockchain technology

· Investopedia–General Business, e.g., Investing

· Binance–specific crypto investments and trading involving technology.

Here, it is best to go use Binance to get their users. Reason? The interest affinity related to cryptocurrencies for Binance is richer than TechRadar and Investopedia.

From such interest research, you can create audiences from the users you got.

#2 Form a Buyer Persona

Another approach a starting business can get target audiences is by building a buyer persona. It comes in handy if your Facebook fans aren’t enough to use for meaningful Audience Insights yet.

Note: you only get insights if your audiences include over 1000 users on Facebook.

It works wonders in content personalization. You increase the relevancy of your Facebook Ads tremendously. In fact, content personalization is a crucial pull factor in a consumer’s purchasing choice.

“Wow, it’s like they knew precisely what I’ve been looking for. I’ve got to try their products .”

People love and value businesses that have personalized messages, videos, as well as product recommendations in their Facebook Ad campaigns.

How can you find information to create personalized Ads?

· Investigate similarities in your present customers.

· Investigate and learn from your competitors’ pages

· Conduct surveys online and offline. Fire up SurveyMonkey or use both Google forms and Gravity Forms to collect information on your website.

With the buyer persona, you can create new Custom Audiences that personalized Facebook Ads work best on.

#3 Use Facebook Audience Insights

Here’s the deal:

To inspire purchase action with your Facebook Ad campaign, know your Audience well, and be able to connect with them through your Ad message. The more you know about whom you’re targeting, the better you can plan your Facebook Ad.

Audience Insights is a powerful Facebook Ad tool (free) that gives general quantitative data about;

· General Facebook users’

· People connected to your page

· Those already in your Custom Audiences.

With this information, you can tailor and improve your Facebook Ads message and targeting to get better results.

To use Audience Insights

1. Head over and log into your Business Manager.

Click and select Audience Insights under the Plan section.

2. You’ll get a pop-up with options for choosing an Audience to start with. Your options are Everyone on Facebook and People connected to your page.
3. Select your preferred option. Once done, you will get to the Main Audience Insights page.

Easy so far, right?

4. On your left part of the screen, you have filtering options for your Audience which include

· Location: Country region or city

· Age:18 years and above only

· Gender

· Interests

· People connected to your Facebook page.

· Other Advanced options including education, language, work, relationship status, and more.

On the right side of the main page, there are four tabs which have information on the users

· Demographics

· Page Likes

· Location

· Activity.

By entering an interest, you get different information on the users, such as their age, marital status, as well as income. You also get information on different interests to target.

Now use information from demographics, location, behavior, interest-based targeting to create a better target audience.

Pro Tip: The affinity score in the Page Likes tab shows you which other pages the users are interested in and the level of interest. As mentioned in the first point, you can use such information to convert competitors’ customers by targeting them.

#4 Use your Email Subscribers list on Facebook

Your newsletter subscribers list can create a great Custom Audience to retarget on Facebook. If they’ve registered their Facebook account with the same email, you’ll find them easy on Facebook. Here’s the process to do it.

· Head over and log into your Facebook Ad Manager

· Create a new Custom Audience

· Upload your CSV file with the list of email subscribers

· Name your Audience

· Wait until it for it to populate with their Facebook profiles

· Finally, create your Audience

· Start posting ads on Facebook

It’s that simple.

#5 Experiment through Posting Ads on Facebook

Is your primary target getting granular core audiences that won’t use much of your Facebook Ad budget? You’ve got to carry out a case study then

It’s a process that starts with posting Ads on Facebook. Your Facebook Ad campaign helps target users broadly, create brand awareness while still gathering data. Such data that informs you of the creation of more and better-targeted audiences.

For this stage, the Facebook ad tools algorithmically determine which subsets of users are interested in your business. For those users that interact positively with your ads, use their overlapping demographic as well as psychographic characteristics to pair them. The result will be new, finely tuned, and well-optimized core audiences. Such audiences produce more conversions.

#6 Use Custom and Lookalike Audiences

Lookalike audiences are those audiences with comparable characteristics to a specific Custom Audience that you already have.

To get lookalike audiences, you must have a Custom Audience first.

So, how do you create Custom Audiences using your Facebook Ad tools ?

You can do it using the following four ways, namely; targeting people who’ve interacted with your brand through your Facebook page, website content, or your apps. You get the option below on the Facebook Ad tool

· Customer file (emails, phone numbers)

· Website traffic

· App activity

· Engagement (on Facebook or Instagram)

Now, if you already have a Custom Audience, here is how you can create a Lookalike audience

· Go to your Audience.

· Click on the Create Audience drop-down list

Select Create Lookalike Audience.

· Choose your preferred source and location

· Use the slider to set your desired audience size

· Click Create Audience on the bottom right

That’s it; You can now target this Audience that has identical characteristics to your Custom Audience.

In Conclusion

If you’re new to Facebook Ads, creating a valuable Facebook audience with high ROI is that simple.

Remember, It is a process, no matter how excited you are to advertise, make sure you don’t skip the important steps.