Are you looking to master Facebook ads? Do you wish to do it on a commercial level and provide your services to people? Running Facebook ads is fairly easy. However, it takes time to master different aspects of Facebook Ads and learning how to run Facebook ads for clients is much harder than running Facebook ads for yourself. So, we have decided to give you an overview of what are Facebook ads, how you can run them, and how to land a good client and make money.

How to Run Facebook Ads

With over billions of active daily users, Facebook has become a widely used social platform. It has provided a chance for businesses to grow and extend their sales. Considering the platform and its build, one can easily reach his potential customers without much trouble.

The purpose of Facebook ads is to reach individuals who are on the platform and are willing to purchase your products or services. These ads are simple to run and have all the potential to provide the results that one may desire. Almost all the businesses across the globe, from small scale companies to global giants, are using Facebook ads to their advantage. It can give a great boost to the sales of your clients and can help you earn hefty money.

Facebook Ads Basics

In order to run Facebook Ads, you need an understanding of the basics. There are three primary areas to note here which are: Ad Manager, Finding Demographics, and Running Campaigns.

1. Ad Manager

First, you need to look at the ads manager. This is where you are going to run your ads. Here, you have access to the tools and necessary support to aid you in creating and running your ads. These tools include:

• Targeting
• Demographics
• Ad Budgeting
• Campaign Ads Comparison
• Ad Performance Analysis,
• and Ad creation, only to name a few.
• Finding demographics

Whenever you are looking to run ads, you have to specify your target audience. Just like there are thousands of people in a city and not everyone will be a potential customer for your business, there are billions of active users on Facebook and not all of them are potential clients. Therefore, you need to find demographics which will help you in targeting the right audience.

Demographics option helps you in targeting the right people and ensures that your campaigns provide you a great return on investment. You have to go through a few different channels that include insights of your page, behavior of your audience, performance of your ads, and your marketing knowledge to identify your target audience. While the process takes time, the pain is certainly worth it because you will end up with a maximum conversion rate.

1. Ad campaigns

Just like there are different sorts of marketing campaigns, Facebook gives you the option of setting up multiple ad campaigns. Begin by choosing your campaign objective and then set up your target audience with the help of the demographic you’re hoping to target. You can also target specific interests and behaviors. Do note that for each objective of your client it is wise to run a different campaign. In fact, under one campaign, you can identify different ads and different audiences to do a comparison and then pursue the one that is most beneficial for you.

How to use Facebook Ads Manager

First of all, set up your Facebook ads account and add the necessary info along with payment and other details. Then, go do ads manager and begin creating a new campaign. From you, you can select your objective and target audience. Make sure to utilize your knowledge of marketing and different tools, including your page insights and previous ads performance, to craft the right audience for your ads. The better you are able to analyze how people receive your content and ads the better you’ll be able to choose your audience. Otherwise, it will be just a waste of money.

Furthermore, make sure that you choose the right ad placement. Facebook gives you the option of placing ads across different platforms including Instagram and Facebook Messenger. So, be certain to place ads only where they would matter the most.

How to run a Facebook Ad

There are a few different ways in which one can run Facebook ads. Once you finalize the ad from Ad Manager and publish it, now is the time for you to analyze and optimize. For any successful ads campaign, measurement is key to success. You must take a look at the ads and see how it is performing and compare it with the one that has done the best.

You can measure performance based on impressions, clicks, conversion rate, return on ad spend (ROAS), and lifetime value.

• Impressions: The number of times your ad is shown. The more impressions you have, the more brand awareness your business gets.
• Clicks: The number of times your ad is clicked on. This can help you measure customer engagement and the level of interest in your business.
• Conversion Rate: A conversion rate refers to the actions taken on your website. This could mean adding a product to the cart, signing up to a newsletter, or creating a profile on a website. The conversion rate is measured as:

of conversions/# of clicks.

• Return on Ad Spend (ROAS): The return on ad spend refers to how much revenue you receive depending on your ad spend. It’s calculated as:

revenue/ad cost

Advertisers looking to break even, usually want a 100% return on ad spend while advertisers looking to make more profit will usually go for greater than 100%.

• Lifetime Value: This is the projected revenue that a customer will generate during their lifetime. The best marketers will make sure that the cost to acquire a new customer will be less than the profit that they accumulate over the years.

Now, by using these different metrics, you can compare your different ads’ performances and from here, you can optimize your top-performing ads to hopefully generate the revenue you want.

How to Get Your First Facebook Ads Client

Now that you have an overview of how to run Facebook ads, play with it a little bit and make sure that you have gone through different aspects of ads manager and campaigns. Then, it’s time to get yourself a client.

For that, you’ll most likely need to rely on cold-emailing, job boards, or local hiring communities. An effective way to get a solid client is through networking and platforms like LinkedIn. There are hundreds of people on LinkedIn everyday, looking for people to run Facebook ads for their businesses.

Last but not least, different Facebook groups and community forums can also help you in landing your first client successfully. For example, if you join a marketing forum, there may be a small business owner who is more willing to give you the job of running Facebook ads for their business than learning the handles themselves.

How to Charge Clients for Facebook Ads

There are different ways that you can charge clients for Facebook ads:

• Revenue Share: For each sale made by an ad that you ran, you take a percentage of the earnings for that sale. For example, if your client makes $50 off a sale and you have a 10% revenue share agreement, then you make $5 on that sale. If that person makes 100 sales that month, then you’ve made $500.
• % of Ad Spend: Another way that clients can be charged is by taking a percentage of the ad spend. This is better for larger companies with a large ad spend budget. For example, if they have an ad spend budget of $50,000 per month and you take 5%, then $2,500. This is not uncommon for larger businesses, but smaller businesses tend to go with a different model.
• Monthly Retainer: The last model you can charge is by monthly retainer. Here, you would charge a monthly amount to run their Facebook ad campaigns and that’d be it. This is the best method when the business doesn’t have a large enough ad spend budget and your monthly retainer cost is better at generating revenue than a revenue share model.

You can also do a hybrid model where you charge a certain monthly amount but then you also take a percentage of each sale. In this case, revenue share costs would be much lower and monthly retainers would also take a cut.

For more experienced marketers, this is the path which is most taken since you get a guaranteed payment each month while also having no ceiling cap since another portion of your payment is based on your own performance.