Best Time to Run Facebook Ads: Schedule Your Posts

Difference Between Organic and Paid Posts

Organic Posts

The difference between organic and paid posts is fairly simple; ‘Organic” means anything unpaid. Stuff that you post on Facebook without advertising it through any paid method is what organic posts are. These can be random posts, shared posts from other pages, photos by you, or links to blog posts. As long as you are not boosting or using any sort of advertisement on these posts, they will remain organic.

Organic posts usually have a much smaller reach as compared to the paid posts. You can use these posts to interact with your followers on a daily basis and to keep them updated with your business. It’s a great way to keep your audience engaged!

Paid Posts

Paid posts come in two types: boosted posts, and paid ads. When using paid posts, you have to use the ads manager to create advertisements based on the interests of your audience. This makes your ad show up to targets that wouldn’t have seen it otherwise.

On the other hand, a boosted post is simply a post that has been paid to be shown to more than your usual audience. Boosting a post lets you reach more audience but lacks the advanced metrics and tools needed for the most efficient results.

What is the Best Time to Run Facebook Ads?

One thing should be clear; there isn’t a single specific best time to run Facebook Ads. That would be too easy now, wouldn’t it? The good thing is that there are in fact reports and data that show days and hours when Facebook Ads perform most efficiently. The table below shows the best time to run Facebook Ads for different industries:

Industry	Post Engagement	Conversion
B2B	Between 10 a.m. to noon, on weekdays	5 p.m. on weekdays
Media	Between noon and 6 p.m. onWeekdays	2 p.m. on Thursday and Friday
Consumer Goods	1 p.m. on Friday and Wednesday noon	3 p.m. on Friday
Tech	Between 2 p.m. and 8 p.m. on Weekends	7 p.m. on Monday

This might look too easy and straightforward, but you have to find the best time for advertisement that suits your business through important analytical data obtained from various Facebook tools. Read ahead to learn how you can manage to do that.

How to Find the Best Time to Run Ads

Alright, now you have to create your ads, schedule them, and then get your Facebook Ad campaign started. But, what’s the first step? Here are the three tools that you need to be familiar with before starting your campaign. The more you know how to use these tools, the better you will be at choosing the optimal time for running your ad campaigns.

Use Facebook Analytics

Use Facebook Analytics to check which of your posts have been getting the highest engagement. While it does not necessarily mean that you will be getting conversions from those engagements, it will give you a good idea of what your target audience is interested in. Facebook Analytics can be used in a wide range of ways to make your campaigns more effective.

Use Google Analytics

Google Analytics is an amazing tool for you if you aren’t too familiar with managing Facebook Ads. Google analytics can mine your website’s data even if you do not have a lot of information on your Facebook or other media platforms. While the analytical data of a social media account and a website is different from the other, it can still be a good source of insight. As an example, you can see your conversion rates by checking out the pageview of the ‘Thank you’ page which comes right after a purchase is made.

Use Facebook Pixel

The Facebook Pixel is one of the best ways to see the value of your ad campaign. This snippet of code tracks all of the activity from your website and your Facebook page and gives you useful insights like conversion rates, site visits, and more.

These tools will give you a solid base to work from and help you in determining the best time to run Facebook ads.

But once you’ve set this up, you may ask yourself, “how do I schedule my ads?”.

How to Run Your Ads on a Set Schedule

Before you give a green light to your ad campaign after collecting the data, you may want to set up Facebook Ad scheduling as it can impact your ROI in a lot of ways.

What kind of Scheduling should you use?

Daily budget or lifetime budget?

First, let’s find out the difference between both of them. A daily budget is simpler to use. It sets up a specific amount of dollars to be used per day. That way, you can easily keep track of all of the money you are spending per day. The daily budget option is flexible, so you can change the campaign’s budget whenever you want.

However, Facebook will spend the entire day’s budget even if the ads do not perform up to the mark.

In other words, Facebook will do whatever it takes to use up your daily ad budget, even if it doesn’t work in your favor.

The worst drawback of this budgeting system is that there is no scheduling option available. As you read above, ads perform differently in different hours of the day. So, if you are looking to optimize your ads after researching loads of data through analytical tools, daily budget isn’t where you should go.

When you choose the lifetime budget, you give Facebook a fixed budget, and then choose the date upon which the campaign ends. It is possible that the budget will get used before the selected date arrives. Because when you are using ad scheduling, Facebook will increase or decrease advertisement accordingly, which would fluctuate the daily expenses.